En el siguiente documento podras ver como utilizar las redes sociales para diferentes objetivos; como por ejemplo comunicación con tus clientes, branding, trafico para tu sitio web y hasta para SEO.
Este documento te ayudara a entender mejor su participación en cada campo.
Contenido del documento.
Download now Social Media
Twitter
A microblogging site that enables users to send ‘tweets’, or messages of 140 characters or less
CUSTOMER COMMUNICATION
Use keyword search monitoring
through a program such
as Hootsuite, TwitJump or
Radian 6 to track what people
are saying about you and your
competitors.
BRAND EXPOSURE
Offers unique opportunities
for Web site integration and
to engage with customers
in a viral way, helping your
company stand out from the
masses.
TRAFFIC TO YOUR SITE
Potential can be large, but
promotion is an art form -
promote your brand too heavily
and turn off followers, yet
don't promote enough and
receive little attention.
SEO
Value to your site's SEO is
limited, but tweets will rank
high in search results - good
for ranking your profile name
and breaking news, though
shortened URLs are of little
benefit.
Facebook
A social networking site where users can add friend, send messsages and build their own profile
CUSTOMER COMMUNICATION
Great for engaging people
who like your brand, want
to share their opinions, and
participate in giveaways and
contests.
BRAND EXPOSURE
Facebook brand pages are great
for brand exposure. Jump-start
your brand exposure through
the ad platform, or hire a Facebook
consultant to help you
grow your brand presence.
TRAFFIC TO YOUR SITE
Traffic is decent and on the
rise thanks to share buttons
and counters, but don't
expect massive numbers of
unique visitors to go to your
site.
SEO
Little to no value, aside from
blogs picking up and featuring
your posted links. Not worth
the time expenditure.
Download now Social Media
A microblogging site that enables users to send ‘tweets’, or messages of 140 characters or less
CUSTOMER COMMUNICATION
Use keyword search monitoring
through a program such
as Hootsuite, TwitJump or
Radian 6 to track what people
are saying about you and your
competitors.
BRAND EXPOSURE
Offers unique opportunities
for Web site integration and
to engage with customers
in a viral way, helping your
company stand out from the
masses.
TRAFFIC TO YOUR SITE
Potential can be large, but
promotion is an art form -
promote your brand too heavily
and turn off followers, yet
don't promote enough and
receive little attention.
SEO
Value to your site's SEO is
limited, but tweets will rank
high in search results - good
for ranking your profile name
and breaking news, though
shortened URLs are of little
benefit.
A social networking site where users can add friend, send messsages and build their own profile
CUSTOMER COMMUNICATION
Great for engaging people
who like your brand, want
to share their opinions, and
participate in giveaways and
contests.
BRAND EXPOSURE
Facebook brand pages are great
for brand exposure. Jump-start
your brand exposure through
the ad platform, or hire a Facebook
consultant to help you
grow your brand presence.
TRAFFIC TO YOUR SITE
Traffic is decent and on the
rise thanks to share buttons
and counters, but don't
expect massive numbers of
unique visitors to go to your
site.
SEO
Little to no value, aside from
blogs picking up and featuring
your posted links. Not worth
the time expenditure.
Download now Social Media
Muy interesante y esencial para conseguir trafico y posicionamiento en los buscadores... de verlo sabido antes! :) Gracias por compartir
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